The Midpeninsula Regional Open Space District was founded in 1970 to preserve open space land in the San Francisco Bay Area. As a public affairs intern, I crafted engaging stories of community building, land preservation, and nature restoration for social media, newsletters, and press releases.
Top stories published in Midpen’s online and print newsletters:
Growing Oak Trees, One Tree at a Time
Canopy’s Green Urban Foresters are Greening their Communities
Long Time Volunteer Hal Tennant Turns 91
Searching for Bay Checker Spot Butterflies
Coastal Barn Provides Window into Agricultural Roots and Roosting Bat
Supporting Healthy and Resilient Forests
Midpen, Mossy Branches and Marbled Murrelets
Training the Conservation Corps Next Generation in Land and Fire Management
Building Community: Midpen Expands Partnership with Latino Outdoors
Measure AA Social Media Campaign:
I spearheaded the year-long Instagram-focused campaign to promote the tenth anniversary of Measure AA, a 30 million dollar general obligation bond that voters approved in 2014. The bond funded major land acquisitions, landmark nature restoration projects, and trail openings across over 70,000 acres of Midpen land. The goal of this campaign was to let the public know where their dollars went after they voted yes on the measure in 2014. These below are just some of the 30 Measure AA posts. Click the pictures to see the full post.
Seasonal social media campaigns:
Advertisements: As seen in the Sierra Club Magazine and Bay Nature Magazine, respectively.
